AI+ Marketing™
# AP-240
Unlock Marketing Potential: Employ Advanced AI Technologies
- AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
- Strategic Impact: Learn to develop data-backed, personalized marketing strategies
- Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
- ROI & Retention:Boost lead generation, customer retention, and innovation
AI+ Marketing™
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Why AI Marketing™? 10X AI Powered Marketing Impact
- AI in Marketing Essentials:Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
- AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
- Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
- Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.
At a Glance: Course + Exam Overview
Program Name
AI+ Marketing™
Included
Instructor-led OR Self-paced course + Official exam + Digital badge
Duration
Instructor-Led: 1 day (live or virtual) Self-Paced: 6 hours of content
Prerequisites
Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts
Exam Format
50 questions, 70% passing, 90 minutes, online proctored exam
Delivery
Projects & case studies
Outcome
Industry-recognized credential + hands-on experience
Who Should Enroll?
- Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
- Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
- Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
- CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
- Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.
Available Dates
Job Roles & Industry Outlook
Industry Growth: Revolutionizing Consumer Engagement in the Digital Age
- AI in marketing is projected to reach $40 billion by 2025, growing at a CAGR of 29%. (Source: Statista)
- AI-powered marketing is transforming digital advertising, allowing businesses to target the right audiences with personalized content.
- Companies are increasingly seeking AI experts to enhance customer insights, improve campaign optimization, and streamline marketing automation.
- As AI technologies evolve, marketers must stay ahead by incorporating machine learning, predictive analytics, and customer behavior analysis.
Skills You’ll Gain
AI-Driven Customer Segmentation
Personalized Marketing Campaigns
Big Data Analysis for Marketing Insights
AI-Powered Customer Engagement Strategies
Campaign Performance Optimization
ROI Enhancement Using AI
Ethical AI in Marketing
AI-Driven Decision Making in Marketing
What You'll Learn
Course Overview
- Course Introduction
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
- 1.1 Understanding AI and Its Core Components
- 1.2 Historical Context and Evolution of AI in Marketing
- 1.3 AI Technologies Transforming Marketing
- 1.4 Applications of AI in Marketing
Module 2: AI-Driven Content Strategy and Personalization
- 2.1 Introduction to AI in Content Marketing
- 2.2 Personalization Through AI
- 2.3 Implementing AI in Your Content Strategy
Module 3: AI in Social Media and Email Marketing
- 3.1 AI Integration in Social Media Marketing
- 3.2 Leveraging AI for Email Marketing Success
Module 4: Leveraging AI for Marketing Analytics
- 4.1 Introduction to AI-powered Analytics
- 4.2 Predictive Analytics and Consumer Behavior
- 4.3 Measuring and Optimizing Campaign Effectiveness
Module 5: Ethical Considerations in AI Marketing
- 5.1 Ethical AI Use in Marketing
- 5.2 Regulatory Compliance and Standards
- 5.3 Implementing Ethical AI Marketing Practices
Module 6: Crafting an AI-Driven Marketing Strategy
- 6.1 Strategic Planning with AI
- 6.2 Implementation of AI in Marketing Strategies
- 6.3 Creating a Scalable AI Marketing Plan
Module 7: AI Integration in Multichannel Marketing Campaigns
- 7.1 Integrating AI in Multichannel Strategies
- 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
- 7.3 Future Trends in AI and Multichannel Marketing
Optional Module: AI Agents for Marketing
- 1. Understanding AI Agents
- 2. Case Studies
- 3. Hands-On Practice with AI Agents
Tools You’ll Master
HubSpot
Copy.ai
ActiveCampaign
Prerequisites
- Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
- Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools.
- Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
- Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.
Exam Details
Duration
90 minutes
Passing Score
70% (35/50)
Format
50 multiple-choice/multiple- response questions
Delivery Method
Online via proctored exam platform (flexible scheduling)
Exam Blueprint:
- Introduction to Artificial Intelligence (AI) in Marketing - 10%
- AI-Driven Content Strategy and Personalization - 13%
- AI in Social Media and Email Marketing - 13%
- Leveraging AI for Marketing Analytics - 13%
- Ethical Considerations in AI Marketing - 13%
- Crafting an AI-Driven Marketing Strategy - 25%
- AI Integration in Multichannel Marketing Campaigns - 13%
Choose the Format That Fits Your Schedule
What’s Included (One-Year Subscription + All Updates):
- High-Quality Videos, E-book (PDF & Audio), and Podcasts
- AI Mentor for Personalized Guidance
- Quizzes, Assessments, and Course Resources
- Online Proctored Exam with One Free Retake
- Comprehensive Exam Study Guide
Instructor-Led (Live Virtual/Classroom)
- 1 day of intensive training with live demos
- Real-time Q&A and peer collaboration
- Led by AI Certified Trainers and delivered through Authorized Training Partners
Self-Paced Online
- ~6 hours of on-demand video lessons, e-book, and podcasts
- Learn anywhere, anytime, with modular quizzes to track progress
Trusted LinkedIn Reviews Posted by Our Learners
Matias Sokoloff Manno
CEGEP student looking to work part time in the field of Crypto, Web3, Finance or Blockchain.
I am officially AI+ Marketing™ Self-Paced Learning Certified! Equipped to lead in the era of innovation and technology!
Rohini Shah
Ex- Head of Events @ AI CERTs | Marketing Communications Planning I Event Moderator & Host
As a marketing professional, I delved into upskilling and explored how AI could revolutionize my field. The certification modules and the competitive examination were both enlightening experiences. Thrilled to have successfully completed this journey and added it to my skill set! Now certified in AI+ Marketing. hashtag#Gratitude- AI CERTs™ Chintan Dave hashtag#Marketing hashtag#AI hashtag#ProfessionalDevelopment
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Frequently Asked Questions
Can I apply what I learn in real-world marketing scenarios?
- Absolutely. The course includes real-world use cases and practical applications, enabling participants to directly apply their learning to enhance customer engagement and campaign performance in their organizations.
Who should enroll in the AI+ Marketing™ Certification?
- This course is ideal for marketing professionals who want to enhance their skills with AI-driven strategies, including those experienced in digital marketing tools and CRM software. It's also suitable for business leaders looking to innovate marketing practices using AI technologies.
Are there any prerequisites for enrolling in this course?
- While there are no strict prerequisites, having a background in marketing or business leadership can be beneficial for understanding the course material more effectively.
How will the AI+ Marketing™ Certification benefit participants professionally?
- By earning this certification, participants demonstrate their proficiency in AI-driven marketing strategies, enhancing their career prospects in a competitive market. They'll be prepared to lead marketing teams with confidence in leveraging AI technologies for improved ROI and customer engagement.
What skills and knowledge will participants gain from completing the AI+ Marketing™ Certification?
- Participants will develop a comprehensive understanding of AI's role in marketing, including content strategy personalization, social media and email marketing optimization, and ethical AI practices. They'll be equipped to craft innovative AI-driven marketing strategies and integrate AI into multichannel campaigns effectively.
